OnlyFans Glossary: Key Terms Explained

On OnlyFans almost everything is said in English: PPV, rebill, whale, mass message. Here is each term explained in plain words, in a few lines and with an example, so you can understand any agency or chatter.

OnlyFans terms, A to Z

Auto-renew Geoblock Bundle Chatter Agency commission Free and paid account Deep link DMCA Account status Expired fan For You feed High spender and low spender Fan lists Welcome message Mass messages Net PPV Tip Shadowban Conversion rate Whale 20% platform fee

Auto-renew

The fan's subscription pays itself at the end of each period, unless they turn it off. On a paid account it is the easiest money: the money from the fan you already have. More in auto-renew.

Geoblock (country block)

A setting on OnlyFans and Fansly so you cannot be seen from certain countries or regions. It helps protect your privacy, but it is not foolproof: a VPN can get around it.

Bundle (subscription package)

An offer to pay for several months at once at a discount. A fan who pays for three months no longer has to decide every month whether to stay.

Chatter

A person who writes to your fans on your behalf, following your style and your limits. At an agency, the chatter sells with paid messages and looks after the relationship with each fan.

Agency commission

What the agency keeps for its work. Always ask which figure it is calculated on: on what fans pay (gross) or on what reaches you (net). More in commissions.

Free and paid account

On a free account anyone follows you without paying and you earn from paid messages and tips. On a paid one the fan pays a subscription every month. Many creators have both.

Deep link

A link that, when tapped in Instagram, opens your page outside Instagram, in Safari or Chrome, where the fan already has their session and their card. More in your bio link.

DMCA or content takedown

A request for a website to delete content of yours published without permission. It is the basic tool against leaks. More in leaked content.

Account status (Instagram)

An Instagram screen where you see whether your content can be recommended and what has been removed. Many creators call it a "yellow account" when there are warnings. More in yellow account.

Expired fan

A fan whose subscription ended and did not renew. They are not lost: a personal message in time or a win back offer can bring them back.

For You feed (Fansly)

The Fansly feed that shows your posts to people who do not follow you yet. A short video that hooks can go viral inside the platform. More in Fansly.

Apply nowFree audit of your Instagram and your OnlyFans. It takes 2 or 3 minutes.

High spender and low spender

Fans who spend a lot and fans who spend little. They are not written to the same way: the biggest spenders get a more personal touch; the others, clear offers.

Fan lists

Groups of fans you create on OnlyFans: new ones, the biggest spenders, those who have renewal turned off. They let you write to each group about what interests it.

Welcome message

The first message a fan receives when subscribing. It sets the relationship: who you are, what they will get and why it is worth staying.

Mass messages

The same message sent to many fans at once. It works much better by groups: one for new fans and another for the biggest spenders, for example with a photo of your day that gives context ("I'm out grocery shopping..."). Sent to everyone and too often, they make fans turn off renewal.

Net

What OnlyFans or Fansly pays you after keeping their 20%. It is the figure you see in your stats and the one you declare.

PPV (pay per view)

Content the fan pays for separately, usually inside a message: they see a preview and unlock the rest by paying. On many accounts it is most of the income.

Tip

A voluntary payment from the fan, for example to thank you for a message or to ask for something specific within your limits.

Shadowban

When Instagram or TikTok show your content to far fewer people without clearly telling you. The first thing is to check the account status.

Conversion rate

Out of every 100 people who reach your profile or tap your link, how many subscribe. It tells you at which step fans are lost. More in why your Instagram is not working.

Whale

A fan who spends far more than average. You look after them with a personal, steady touch, without pushing.

20% platform fee

OnlyFans and Fansly keep 20% of what your fans pay: subscriptions, tips and paid messages. You receive 80%.

How to use this glossary

If you talk to an agency and do not understand a word, ask. A good agency explains it with no problem. If someone uses terms so that you do not understand what you sign, that is a red flag: we cover it in agency scams.

Frequently asked questions